The corporate ethos of past decades may have been take, take, take, but a new breed of social entrepreneurs apparently has more noble aspirations.

Is “social enterprise” an overworked buzzword designed to soften the hard-edged image of a profit-driven business, or something more worthy?

When corporates like to trumpet their charitable work – who they donate to, the hours of company time they allow for volunteer work and the backing they give to this or that conservation project – it’s easy to be cynical. However, a growing community of social entrepreneurs is intent on setting up businesses aimed at alleviating society’s ills.

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